What Are Long Tail Keywords & Why Are They Important For SEO?

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What Are Long Tail Keywords?

Long tail keywords are focus keywords that are usually 3 words or longer. These keywords are very specific to the product or service that you are offering to them. When a potential customer uses a long tail keyword, they are usually searching for exactly what they are going to buy. Whether it is from your company or not (pending your SEO ranking). The more specific the keyword phrase then generally these kinds of searches are much more likely to convert as there should be less competition in the industry.

Why Are They Important For SEO?

Long tail keywords are really important. Especially if you operate in a niche audience. When getting traffic to your website, it’s important to make sure that you can get traffic from a wide range of keywords. Especially when the more generic keywords have competition from huge multinational companies. So it is always important to make sure that you do your research into long tail keywords that are related to your company. If you determine which keyword phrases generate enough search traffic to make it worthwhile then you can find yourself having major power in your industry locally when people search for your services or products. Especially when this kind of traffic tends to convert at an earlier stage than when people search for the more generic terms on Google.

Foamy Media are experts in SEO and we have huge amounts of experience in achieving page 1 rankings for a number of different companies. We’re based in Stoke on Trent, Staffordshire and we have a history of taking hundreds of businesses to the next level for businesses across Staffordshire & Cheshire and the rest of the Midlands¬†like Birmingham and Manchester. If you would like to get in touch with us. Give us a call on 01782 499399. You can also get in touch with us via our contact page.

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