We do things a little differently, so let us explain..
Traditional SEO Process
Soley focused on improving search rankings
Results based on rankings which may not be relevant
Not focused on improving user journey or flow
No KPIs based on new business generated, just traffic levels
Often low cost per month with minimal work completed
Sold as an add-on by web design companies with no specialist in team
Clients do not know if they are getting value for money
Our SEO Process
Our main focus is on delivering on client's end goals, not just traffic
We improve search ranking positions for core keywords, no fillers
When we increase website traffic we then focus on conversions
Detailed KPIs driven by client's internal goals and objectives
Mid level costing result in more detailed approach & increased time per client
Core element of our business with dedicated team members who specialise in SEO
Weekly progress updates, detailed monthly reporting & quarterly meetings ensure our clients are fully in the loop
Our 3 step project process
Process: Fact finding mission involving detailed company analysis, competitor research, marketing objectives discovered and a 12 month plan created.
Process: We work on the client's website, completing all the tasks and jobs outlined in the research stage. We carry out off-page and on-page content improvements.
Report & Analysis
Process: Continual development of the SEO progam with conversion rate optimisation, A/B testing and analytical reporting provied to the client on a regular basis.
Our SEO Packages Are Simple
Clients who already have a website which does not require a full re-design or re-development can receive our digital marketing only packages. These packages are fixed in price and allow for us to complete a range of tasks each month during the retained hours that have been purchased.
These retainer packages allow us to complete a range of tasks each month including:
On page content & meta improvements
Off page link building and networking
Blog, article or case study creation and optimisation
Conversion rate optimisation tasks along with A/B testing
Detailed visitor traffic analysis and website changes based on real data
Our SEO pricing is simple, it is simple £60+vat per hour. We require a minimum of 10 hours per month in order to run a successful campaign.
So our SEO prices range from £600+vat per month up to £8400+vat per month and are based on an hourly rate of £60+vat. We will be happy to discuss our SEO price plans with you and work out a bespoke plan tailored to your exact needs.
We enabled a global fitness brand go from start-up to 1,900,000 monthly visitors within 12 months.
The traditional SEO process is flawed, as it soeley focuses on improving keyword rankings and nothing more!
Yes, SEO is all about increasing a website's keyword rankings, but there is a much more important part of the digital marketing strategy that is often forgotten about by SEO companies. This is improving the conversion rate of the website once people arrive there!
Yes an SEO company can improve rankings and get you more traffic to your website, but if this traffic is not converting in the way you want it to, or in greater numbers than before then is this traffic relevant?
We focus on getting a website more traffic and then most importantly we then focus on getting that traffic to convert. These conversions vary from client to client, as everyone's needs are different, and we tailor our approach accordingly.
For an online store the main goal is to increase the purchase conversion rate, for a brochure website the goal may be to get more contact form enquiries, for a landing page site the goal will be to get more sign-ups.
If these end goals are not measured then how can you quantify the return on investment for that campaign? Was it profitable, was it worth it, did it work?
So with all our digital marketing strategies we have the client's end goal as the main focus and then do everything we can to ensure we hit these goals. This includes bringing in more traffic to the website, and then once the traffic arrives we focus on what they are doing and how they are interacting with the site; to maximise conversions.
So if you are working with an SEO company currently, and are not sure what they are doing or how this work is impacting on your business, then they are probably not the best company to use.
Our Search Engine Optimisation process
We carry out detailed research into our client's business. This includes who they are, what they do, why they do it, who they do it for and why people choose them. Once we have this data it gives us a much fuller overview of the business, which then enables the team to optimise the website and marketing strategies accordingly.
Optimising the website is a core part of any SEO program and this can involve several elements and sub strategies. We will carry out a detailed audit of the website to find any flaws or issues and work to rectify these as soon as possible. A detailed prioritised to-do list is created and the SEO team work to complete these tasks.
Once a section of the website or a part of the strategy has been implemented the performance of these improvements is then monitored to ensure what we have done has made a positive impact. Once we have this data it is then used to further optimise the website to improve results even further.
We report to the client on the progress of all digital marketing and SEO campaigns on a weekly, monthly and quarterly basis. We do this to keep the client fully in the loop of what is happening and also to get real data back from the client in terms of new sales, orders or enquiries which have been received so we can measure performance.
The process is never finished and work is never complete as we can always look to improve areas of the website or target new keywords. Website progress should never stay still there is always a way to increase sales, leads or conversions and this is what we focus on for each client during each campaign. Clients get the best results from long campaigns.
So Why Hire Foamy Media?
Digital marketing is a core service that we offer. In fact all we offer is website design and digital marketing and we have this on the front of our building in big letters.
We have worked with dozens of clients over the last 4 years and 97% of these clients have been an increase in search rankings, website traffic and conversions, so we know what we are doing and we know we do it well.
Our SEO process is detailed and robust and can be implemented for any type and size of business. We work with clients to build a detailed strategy over a 6-12 month period with set goals and objectives to be hit within this time period. We then carry out a specific amount of work each month looking to hit these goals and objectives.
Because of this detailed plan we are not 'winging it' or doing work which is not relevant, and this is different than a lot of other companies who offer SEO.
Our team are experienced and have proven results. We have taken a global fitness brand from startup to nearly 2 million website visits per month with the 1st year of engagment. This resulted in a huge amount of revenue driven by display advertising. We then worked with the client to continuously optimise the website and marketing channels to increase this year on year.
We do not just do SEO, it is much more than that. Any company who is good at SEO can get more traffic to a website, but not many then focus on how the client can make more money from these visitors. We do as this is our main KPI and this is what makes us different.
Straightforward, professional efficient service from Stuart & team very helpful and patient and produced a lovely website that is easy to use for a Company that is constantly on the move and changes it products on a regular basis. Great to know we have support also if we need it. Highly Recommend Foamy Media