How To Get More Followers On Instagram

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How To Get More Followers On Instagram

Instagram is one of the most popular social networks with over 800 million accounts and over 40 billion photos shared to date.

Because of this it is very important for businesses who are visual to be on Instagram and to gain a following. With a large following you can dramatically increase your business awareness which will lead to more enquiries coming in and ultimately more profit.

But how do you gain a following on a already saturated platform?

Quality Content

As with all social media accounts one of the keys to getting more followers on Instagram is to post out quality photos which people will want to like, share and comment on.

Publishing pictures which are bright, fun, engaging and interesting will ensure they do not get lost in the wilderness.

Ensuring you are posting pictures which are formatted correctly, cropped, in-focus and also relevant to your business will ensure you gain a following on Instagram and your account becomes on to follow.

Do we bring this colour back again for AW18? #mustard ? We are #freefromfur #jakke #jakkeldn #fauxfur #fakefur #fauxreal #furcoat #fauxfurcoat #ecofur #vegan #fashion #fur #crueltyfree #monochrome

A post shared by JAKKE (jack•ie) (@jakkeldn) on

Regular Updates

The key to becoming a success on any social network but especially if you want to gain more followers on Instagram is to post regular updates.

Posting each day will ensure your content is being viewed by more people as the images will show up in the search and recent content areas.

It will also help your followers keep up to date with what is happening with your brand and you will start to build an active following of engaged users, who will become your marketing tools.


Use Hashtags

Using hashtags and using them correctly is one of the best ways to get more followers on Instagram as hashtags allow other users who do not follow your account to find your pictures.

Instagram allows you to use up to 30 hashtags in your posts and these can be anything you want, however it is better to use more popular hashtags as this is what people are searching for.

If you use your own random hashtag such as #teamfoamy this is great for brand awareness but doesn’t really help you grow your Instagram followers.

Website such as All Hashtag allow you to search for popular hashtags which you can then use in your posts.

Another tip is to add the hashtags to the first comment, rather on your post. This keeps your post nice and clean and then allows your brand to have the first comment too.

Connect With Influencers

Influencers are accounts who already have a large and engaged following and can therefore promote your business to them – for a fee.

Influencers are popping up all over the place now and are making big money from promoting people’s products to their audiences.

Sometimes it can work well and other times not so well – you have to get the right person with the right audience with the right message, as people don’t respond well to direct sales messages.

Getting promoted by these influencers on Instagram can help rocket your follower numbers if done well, but it can also be expensive so you have to work out the cost vs return.

Which one shall I try today? Cinnabun is looking like a strong contender! (That’s if I can make it properly) ☕

A post shared by Zoella (@zoella) on

Use Instagram Advertising

You can now advertise your business on Instagram and this can be a great way to get more followers and traffic to a website, but again it can be expensive.

There are many ways to advertise on Instagram including in-feed ads and story ads.

Instagram advertising campaigns are run through Facebook so there are lots of options in terms of targeting which means your ad will only show in front of the people you want it to, meaning you should get better results.

Use A Marketing Agency

Using a marketing agency, such as Foamy Media, is a great way to grow your followers on Instagram as we have the experience and expertise to do this.

We can manage your account, by posting content on your behalf and then creating and managing advertising campaigns too.

You can find out more about our Instagram management pricing options here

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