The Traditional SEO Process Is Flawed!
The traditional SEO process is flawed, as it soeley focuses on improving keyword rankings and nothing more!
Yes, SEO is all about increasing a website's keyword rankings, but there is a much more important part of the digital marketing strategy that is often forgotten about by SEO companies. This is improving the conversion rate of the website once people arrive there!
Yes an SEO company can improve rankings and get you more traffic to your website, but if this traffic is not converting in the way you want it to, or in greater numbers than before then is this traffic relevant?
We focus on getting a website more traffic and then most importantly we then focus on getting that traffic to convert. These conversions vary from client to client, as everyone's needs are different, and we tailor our approach accordingly.
For an online store the main goal is to increase the purchase conversion rate, for a brochure website the goal may be to get more contact form enquiries, for a landing page site the goal will be to get more sign-ups.
If these end goals are not measured then how can you quantify the return on investment for that campaign? Was it profitable, was it worth it, did it work?
So with all our digital marketing strategies we have the client's end goal as the main focus and then do everything we can to ensure we hit these goals. This includes bringing in more traffic to the website, and then once the traffic arrives we focus on what they are doing and how they are interacting with the site; to maximise conversions.
So if you are working with an SEO company currently, and are not sure what they are doing or how this work is impacting on your business, then they are probably not the best company to use.