The Belgian Beer Company is an online shop selling good quality beers. What started as a family business has now grown into a leading supplier of world beers stocking over 600 beers specialising in Belgian beers. They came to Foamy Media to update their website to keep the design as refreshing as their beers. We designed and built a new e-commerce website using a woocommerce framework with User Experience in mind. The new site is bold, easy to use and SEO optimised to help grow the business to new heights.
We are committed to creating design that is current and relatable to the product and customer. The design uses the Belgian flag colours making it vibrant and bold. It is full width giving it a contemporary vibe reflecting the trendy craft beer community.
When creating e-commerce websites we are focused on the user experience and making sure the website is mobile optimised is just one part of this. Unlike their previous site the main categories are now displayed in the main menu as well as a handy filter section on each shop page making it easy to navigate and find your favourite tipple. We are continuing to work with The Belgian Beer Company on their search engine optimisation and digital marketing to increase sales from the launch of the new site.
Selling the product
The product images on the original site were low resolution and varied in size and look from product to product. We sourced and formatted the product images so they were all the same size giving the site a more professional and clean finish. We also created graphics in keeping with the new brand to highlight offers and unique product packages.