Who Are Foamy Media?
Web Design Company Stoke-on-Trent
Foamy Media are a web design company Stoke-on-Trent and have been established for over 4 1/2 years. During this time we have created hundreds of website design projects for clients across the Staffordshire area along with websites for clients in London, Manchester and Edinburgh.
Choosing the right web design company can be a very hard and stressful job for any business, as you want to ensure you are hiring the right agency to help accomplish your dreams and ideas. Luckily Foamy Media work in a different way to other web design companies in Stoke-on-Trent. We are perfectly placed to be able to not only design, develop and launch a brand new website for your business, but most importantly market the site. Our growth driven design process enables us to bring in new leads and sales each and every week once your new website has been launched.
There are hundreds of companies across the UK who can design and develop a beautiful looking website for your business, however not many think about how this new website will directly impact your bottom line. Far too often both web design companies and clients are too focused on how the website will look and ensuring it is 100% perfect before it launches that this distracts from the main reason of having a new website designed in the first place.
If you think as your business’ website as the number one online marketing tool which when done correctly will bring in lots of new leads and sales each year, then you get a much bigger return on your investment. By just wanting a new website to be all shiny and pretty but not really thinking or caring about the actual end goals and strategy you are simply buying a shiny object. This shiny object then sits on a server looking pretty but not really doing much. A bit like buying a Ferrari but never actually taking it out for a drive.
Our point of difference
So what do we do differently at Foamy Media than other web design companies in Stoke-on-Trent? Our website design, development and marketing strategy is based on growth driven design and is proven to make a much bigger return on investment than the traditional website design process.
1. Research and strategy
Firstly we take a lot of time getting to know your business, how it works, what you are looking to achieve over the coming 6-12 months and how a new website can be a key part of this growth. Only when we have a full understanding of your business and its goals can we begin to design and plan how the website will look, feel and function.
Too often this process is either done very quickly or skipped all together, and we have been guilty of this in the past. However we have learnt that doing this process poorly, or not at all always delivers a poor end product for both the client and end user.
2. Launch pad website development
Once we have all the information we require to design and build your new website project then we are able to start on the launch pad site design. This launch pad website is a full functional but slightly stripped back website which we will launch within 6 weeks, and then continuously improve over then next 6-12 months.
Far too often website design projects take 4-5 times longer than they should do as the client and agency are striving to get every single little detail absolutely perfect and will only launch the site when they achieve 100% completion. This means that the website is delayed and often means the client is missing out on potential revenue.
By completing the launch pad website in under 6 weeks we are able to launch a fully functional website which meets the clients core objectives. We then work on implementing new ideas or building and extending the core functionally even further over the next 6 – 12 months. By doing this we an optimise the website to meet the end users needs and objectives much more accurately and drive improved revenue for the client.
3. Continuous growth and development
A website should never stay still. We have changed our own website 5 times in the last 12 months and we have done this as we need to react and adapt to how our website visitors interact with our brand and messages. If we kept the website exactly the same over this time period we would not be meeting the needs of our visitors and as such missing out on new potential clients.
Keeping your website fresh, adding in new functionality when it is needed, reacting to market changes and optimising the site content and design based on real facts and data ensures the site becomes a much more effective online sales tool.
Invest In Your Website, Don’t See It As A Cost
Your website should be an investment and not simply a cost you have to pay to get it to launch. The first question we get asked by potential clients is “how much does a website cost?”. Often this question is there to simply seek out the best prices from companies and the potential client simply wants the cheapest website they can get and has not thought about what the actual purpose of the website is – they just want it to look a bit nicer than it does now.
These are not the type of clients that we work with and we often do not even engage with them. We are looking to work with clients whose first question is “I am looking to have my website re-designed as am looking to grow the business, can you help?”
This is the perfect question for us as the client has already engaged with the idea that their website should be making their business money and they want to look at achieving this and improving on the level of growth they currently have.
Website should increase profits not be a cost.
If you see your business website as a very important sales tool, then you will get much more business out of it. We know this from work with have done with our clients over the years. Out of the 100+ websites Foamy Media have launched for clients over the last 4 years, over 90% of them have been a financial failure for the client.
Now this is not something we are proud of or something that we wanted to achieve – and this is why we have a much better growth driven design philosophy now. Clients who do not want to invest in their website will not get a return on that investment – simply as that!
If you invest more money in marketing and growing your website with new features, new technologies, new marketing techniques, improved SEO performance or redevelopment to better achieve your goals based on real facts and data – you will see a massive improvement in the level of leads coming into the business.
The 10% of clients who have made a financial profit on their website have been the clients who have taken up additional services from us such as SEO, social media marketing or invested in continuous growth of their website.
This is clear to see via the monthly traffic reports we collate for all our website projects. Some of our clients have paid thousands of pounds for a new shiny website and then done nothing with it either internally or with us, and as a result are getting less than 100 people to the website each month.
This is a real shame for us to see this and a real shame for the client too as we do not want to see anyone waste money, however if the client is not willing or able to invest further the the website will never be the true success it has the potential to be.
The clients who get the most amount of traffic, in some cases several thousand people per month are exclusively the clients who have invested in their websites. It is a simply proven fact – the websites with the highest level of traffic are for the clients who invest – no exceptions to the rule!
11 Reasons to Hire Foamy Media For Your Web Design Project!
We are the only company you need to speak to when looking for an agency to help with your new website or marketing project and we have some very good reasons to back this up.
- Growth driven design practices ensure every client makes a return on their investment
- The end result is much more tailored and bespoke to your business goals and not just a nice redesign
- We work with you and integrate with your current team to ensure we are all on the same page
- We want to make you more money from what we do – the more money you make the more money you have to spend with us!
- When you win, we win. We have more successful clients to tell potential clients about which helps grow our business
- We can deliver the goods quickly and efficiently without compromising on quality
- We want to get your website completed quickly within 6 weeks so you can start earning money much quicker
- We plan and execute a bespoke plan of online growth for your business which offers much more than just doing some “seo”
- You can have everything and anything you want or need for the website as the small incremental improvements are made each month. So nothing is off limits or too much work
- You pay smaller fee for your website than with traditional website design as the investment and key area of growth is within our monthly growth packages
- We are nice bunch of people, who are dedicated, talented and driven in what we do. We love nothing better than the satisfaction we get in seeing our work directly impact our clients for the better
OK where do I sign up?
Ok so you have read this whole section, wow you must be really dedicated as to be honest we only wrote this 1500 word essay for SEO purposes so thanks for staying with us.
If you are interested in seeing what Foamy Media can do for your business then please book a meeting with us. You can do this by giving us a call on 01782 499399 or you can book a meeting via our online booking system – click here to book a meeting.
We know we an improve your company’s website using the growth driven design strategies we use, so we look forward to meeting with you soon!
Why Did We Write All This Stuff?
The above article not including any words beyond this point is 1700 strong and we wrote this for a very simple reason – improve our SEO rankings.
By having a lot of content on a web page with lots of keywords scattered throughout the article we can hopefully increase our search engine ranking positions for these keywords. So for example in this article we are looking to rank highly for “Web design Stoke-on-Trent” as this is the most searched for phrase by companies in Stoke-on-Trent looking to hire a web design company.
So by having a bigger better article on this subject we can hopefully out-rank our competition and be the number 1 company on Google for this search term. This will then bring us in more traffic and hopefully more leads.
This is part of our own on-going growth driven design strategy we are implementing over the next 6 months. The first part of this strategy was to redesign and develop our own website to better explain and showcase our new services and offerings. The second part of the strategy is to then bring in as much traffic as possible. The third phase is to then monitor and analyse this traffic to ensure they are completing the goals we set out.
Our main goals are to
- Rank in the top 3 positions for range of search terms
- Bring in increased level of traffic
- Funnel this traffic down the content path we set out
- Get more enquiries from the traffic
- Seal more deals as a result
So as part of a growth driven design project for a client we may implement the same or similar strategy with the overall goal of getting more leads for them. This could include
- Discover areas of the business the company wishes to grow
- Research how this maybe possible using digital marketing
- Create bespoke strategy plan for the client over a given time period
- Implement the marketing plan
- Analyse the results over period of time
- Optimise the strategy to further meet or exceed the goals
- Review the strategy at the end of the cycle
- Plan for the next stage of continuous development
If this sounds like something your business wants to get involved with then please book a meeting with our team to learn more!